On the evening of September 3, 2021, “The 2021 China International Fair for Trade in Services (CIFTIS) Promotion Meeting in Xicheng District” was held in Beijingfun which integrates historical and cultural heritage and modern fashion elements. The meeting was jointly organized by the Beijing Municipal Commerce Bureau, Beijing Investment Promotion Service Center, and Xicheng District People’s Government of Beijing Municipality. The attendees of the meeting included diplomatic envoys from countries like the United Kingdom, Australia, Russia, Qatar, Thailand, Malaysia, Chile, Peru, and Zimbabwe and international organizations such as the United Nations Industrial Development Organization (UNIDO), Economic Promotion Canton of Schaffhausen (Switzerland), and China-Eurasian Economic Cooperation Fund (CEF), as well as representatives from well-known domestic and foreign enterprises like J.P Morgan, BMW, PwC, CPA Australia, Estee Lauder, and BOE.

The meeting is an important promotion activity of Xicheng District in cooperation with CIFTIS. The meeting released Xicheng District’s achievements in the construction of “Two Zones” projects and the latest information that the total amount of Xicheng’s contracted projects reached 11.6 billion yuan on the first day of CIFTIS. At the meeting, officials from Xicheng District Financial Services Office (Beijing Financial Street Services Bureau), Xicheng Park of Zhongguancun Science Park, Xicheng District Bureau of Science and Information Technology, Bureau of Commerce of Xicheng District, and other key industry departments met with enterprises as “service managers” and showed the policy and space lists of Xicheng District on the spot.

Xu Zongjun, deputy director of Beijing Investment Promotion Service Center, delivered a speech on the latest development of Beijing in innovation, openness, and pro-business. Nie Jieying, deputy mayor of Xicheng District, made a special presentation of Xicheng with the theme of “Integrated Development for Shared Prosperity”, and Deputy Mayor Li Yi presided over the meeting.

The meeting also invited attendees to visit Manchester United’s globally first Theatre of Dreams in Beijingfun, CNSC’s duty-free shop (Beijing’s only Chinese duty-free shop), Starbucks Reserve’s flagship store, PAGEONE’s first 24-hour bookstore in the world, and other internet-famous shops and stores. Besides, the attendees downloaded Huawei’s AR map at the meeting and experienced the application of the “Smart Business District” of Huawei’s Cyberverse in advance. In the evening, intangible cultural heritage and featured products from time-honored brands such as Caibai Jewelry, Ruifuxiang, Neiliansheng, and Daiyuexuan were displayed and promoted amid old-timey guzheng and pipa performances and superb shows of handicraft craftsmen, comprehensively and fully demonstrating Xicheng District’s time-honored cultural charms, the “Beijing gene” in the historical and cultural consumption block that is typical of a Chinese-style life, and the new vitality of the open economy in Xicheng District.