On November 3, under the guidance of Beijing Municipal Commerce Bureau, the themed campaign "Beijing Original Brands" was launched as part of the new brands incubation effort at Tmall to promote the city's new original brands during the 11.11 Shopping Festival.

During the Festival, the golden period for marketing of all brands, Tmall Treasure New Brands will concentrate its efforts in value creation and set up a high-quality online brand store that provides excellent services and impresses shoppers with distinctive features for the new brands of Beijing. This campaign aims to open up an exclusive channel for novel city brands, create a new business card for the city and continue to ignite people's passion for the "2021 Beijing Consumption Season".

It is reported that the "Beijing Original Brands" themed event will be organized and operated both online and offline and will provide multi-dimensional, multi-level, all-round and comprehensive services for the development of over 100 high-quality and new local brands and enterprises including Luoyin, Sundayathletics, Alienergy, Hokkai Pastures, QiBuQibu, Loock, and #024.   

The "Beijing Original Brands" themed event is guided by Beijing Municipal Commerce Bureau, and facilitated through collaboration between digital commerce platforms and local brands. This event is organized to amplify the influence of over 100 high-quality and new local consumer brands at right timing for sales, the 11.11 Shopping Festival. During the campaign, new local consumer brands will be collectively displayed in the city-themed showcase window, an exclusive section of Tmall's 11.11 online promotion space. From now to November 11, the publicity of the themed event will be launched at the #024 complex in Sanlitun and the square in front of Hema X Member Store, Holiday City Life Plaza. Consumers can access the exclusive page for this city-themed campaign by searching "天猫宝藏新品牌(Tmall Treasure New Brands)" in Taobao APP.